EXPERIENCIAS
ANADALUCÍA
EXPERIENCIAS
ANADALUCÍA
EXPERIENCIAS
ANDALUCÍA
EXPERIENCIAS
ANDALUCÍA
AGENCY | DEC BBDO
#Advertising #ArtDirection #Branding #PR #Event
AGENCY | DEC BBDO
#Advertising #ArtDirection #Branding #PR #Activation #Event
Experiencias Andalucía was an innovative experiential created in 2011 to launch the Virtual Community of Andalucía and to get the greatest possible number of followers in the rest of Spain. More than half a million experiences shared on the network and more than four million impacts were achieved.
CASE
These experiences from both unknown people and celebrities, streamed and uploaded on the Virtual Community and exhibited on different real spaces of each city, became attractive new ideas to encourage travelling to this destination.
In addition, five areas of virtual teleportation to Andalucía greatly boosted the campaign impact and virality.
In addition, five areas of virtual teleportation to Andalucía greatly boosted the campaign impact and virality.
In addition, five areas of virtual teleportation to Andalucía greatly boosted the campaign impact and virality.
In addition, five areas of virtual teleportation to Andalucía greatly boosted the campaign impact and virality.
In addition, five areas of virtual teleportation to Andalucía greatly boosted the campaign impact and virality.
Dozens of street reporters recorded hundreds of memories, suggestions and trip experiences through the streets of Barcelona and Madrid, also through social media.
Dozens of street reporters recorded hundreds of memories, suggestions and trip experiences through the streets of Barcelona and Madrid, also through social media.
Dozens of street reporters recorded hundreds of memories, suggestions and trip experiences through the streets of Barcelona and Madrid, also through social media.
Dozens of street reporters recorded hundreds of memories, suggestions and trip experiences through the streets of Barcelona and Madrid, also through social media.
Dozens of street reporters recorded hundreds of memories, suggestions and trip experiences through the streets of Barcelona and Madrid, also through social media.
For the first time in Spain, tourist pop-up stores were activated with custom travel-coaching sessions, exchange of real and virtual photo albums, performances... and much more.
For the first time in Spain, tourist pop-up stores were activated with custom travel-coaching sessions, exchange of real and virtual photo albums, performances... and much more.
For the first time in Spain, tourist pop-up stores were activated with custom travel-coaching sessions, exchange of real and virtual photo albums, performances... and much more.
For the first time in Spain, tourist pop-up stores were activated with custom travel-coaching sessions, exchange of real and virtual photo albums, performances... and much more.
For the first time in Spain, tourist pop-up stores were activated with custom travel-coaching sessions, exchange of real and virtual photo albums, performances... and much more.
WORK
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Experiencias | AndalucíaPortfolio
Alberto Planelles | Lead Art Director © 2026
Alberto Planelles | Lead Art Director © 2026
Alberto Planelles | Lead Art Director © 2026
Alberto Planelles | Lead Art Director © 2026
Alberto Planelles
Lead Art Director © 2026
