CHARGED BY POSITIVE ENERGY

AUDI & CARLOS SAINZ

CHARGED BY POSITIVE ENERGY


AUDI & CARLOS SAINZ

CHARGED BY POSITIVE ENERGY

AUDI & CARLOS SAINZ

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AGENCY | DDB BARCELONA

#Advertising #ArtDirection #Activation #Dakar #CarlosSainz

AGENCY | DDB BARCELONA

#Advertising #ArtDirection #Activation #Dakar #CarlosSainz

AGENCY | DDB BARCELONA

#Advertising #ArtDirection #Activation #Dakar #CarlosSainz

AGENCY | DDB BARCELONA

#Advertising #ArtDirection #Activation #Dakar #CarlosSainz

AGENCY | DDB BARCELONA

#Advertising #ArtDirection #Activation #Dakar #CarlosSainz

At Audi Spain we took our passion for innovation further than ever by turning a global asset into an unprecedented local success.

We made protagonists of all the fans who sent us messages of support to wrap Carlos Sainz’s Dakar car. It was the most successful Audi Spain campaign to date. The positive energy of the Audi RS Q e-tron surprised the world and propelled our heroes on to victory.

At Audi Spain we took our passion for innovation further than ever by turning a global asset into an unprecedented local success.

We made protagonists of all the fans who sent us messages of support to wrap Carlos Sainz’s Dakar car. It was the most successful Audi Spain campaign to date. The positive energy of the Audi RS Q e-tron surprised the world and propelled our heroes on to victory.

At Audi Spain we took our passion for innovation further than ever by turning a global asset into an unprecedented local success.

We made protagonists of all the fans who sent us messages of support to wrap Carlos Sainz’s Dakar car. It was the most successful Audi Spain campaign to date. The positive energy of the Audi RS Q e-tron surprised the world and propelled our heroes on to victory.

At Audi Spain we took our passion for innovation further than ever by turning a global asset into an unprecedented local success.

We made protagonists of all the fans who sent us messages of support to wrap Carlos Sainz’s Dakar car. It was the most successful Audi Spain campaign to date. The positive energy of the Audi RS Q e-tron surprised the world and propelled our heroes on to victory.

VIDEO CASE

VIDEO CASE

VIDEO CASE

We also created an interactive website to search and show the messages through the car body within a hyper experience.

We also created an interactive website to search and show the messages through the car body within a hyper experience.

We also created an interactive website to search and show the messages through the car body within a hyper experience.

We also created an interactive website to search and show the messages through the car body within a hyper experience.

We also created an interactive website to search and show the messages through the car body within a hyper experience.

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Alberto Planelles | Lead Art Director © 2026 

Alberto Planelles | Lead Art Director © 2026

Alberto Planelles | Lead Art Director © 2026

Alberto Planelles | Lead Art Director © 2026 

Alberto Planelles

Lead Art Director © 2026 

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