By now, no one doubts that electric cars are the future of a more sustainable and respectful mobility, but they still generate misgivings due to stereotypes that are difficult to erase: boring, slow, ugly...

The new Audi e-tron GT is a seductive, high-performance supercar that has arrived to put an end to all these stereotypes, putting the electric car in the place it deserves. To communicate its launch, we expressed that in a very graphic way with three road journeys, between 6 completely true towns. Each of them symbolises an EV cliché broken by the new Audi e-tron GT.

By now, no one doubts that electric cars are the future of a more sustainable and respectful mobility, but they still generate misgivings due to stereotypes that are difficult to erase: boring, slow, ugly...

The new Audi e-tron GT is a seductive, high-performance supercar that has arrived to put an end to all these stereotypes, putting the electric car in the place it deserves. To communicate its launch, we expressed that in a very graphic way with three road journeys, between 6 completely true towns. Each of them symbolises an EV cliché broken by the new Audi e-tron GT.

By now, no one doubts that electric cars are the future of a more sustainable and respectful mobility, but they still generate misgivings due to stereotypes that are difficult to erase: boring, slow, ugly...

The new Audi e-tron GT is a seductive, high-performance supercar that has arrived to put an end to all these stereotypes, putting the electric car in the place it deserves. To communicate its launch, we expressed that in a very graphic way with three road journeys, between 6 completely true towns. Each of them symbolises an EV cliché broken by the new Audi e-tron GT.

SEXI

SEXI

SEXI