THE CATDOG EFFECT
AFFINITY PETCARE
THE CATDOG EFFECT
AFFINITY PETCARE
THE CATDOG EFFECT
AFFINITY PETCARE
AGENCY | DOUBLEYOU
#Advertising #ArtDirection #Digital #Experiment
AGENCY | DOUBLEYOU
#Advertising #ArtDirection #Digital #Experiment
AGENCY | DOUBLEYOU
#Advertising #ArtDirection #Digital #Experiment
Affinity Petcare believes that any situation with a dog or cat is always better. On Christmas 2014 we decided to test that theory with an experiment in their offices and we demonstrated that it’s true; the so-called Catdog Effect exists.
Affinity Petcare believes that any situation with a dog or cat is always better. On Christmas 2014 we decided to test that theory with an experiment in their offices and we demonstrated that it’s true; the so-called Catdog Effect exists.
EXPERIMENT 1.1 | OFFICE MONDAY
EXPERIMENT 1.1
OFFICE MONDAY
The video was among the 10 most viewed ones on the Internet during that Christmas and had a very positive engagement. So, the following year we proved it again in an even more more difficult situation. In one of the hardest moments for any child; their first exam.
EXPERIMENT 1.2 | SCHOOL EXAM
EXPERIMENT 1.2
SCHOOL EXAM
Both digital campaigns were boosted in social media and relied on a landing page to send custom video Xmas greetings.
Both digital campaigns were boosted in social media and relied on a landing page to send custom video Xmas greetings.
Both digital campaigns were boosted in social media and relied on a landing page to send custom video Xmas greetings.
Both digital campaigns were boosted in social media and relied on a landing page to send custom video Xmas greetings.
Both digital campaigns were boosted in social media and relied on a landing page to send custom video Xmas greetings.
Dogs and cats are capable of making any situation better. But not only that. They also make us be better human beings.
Dogs and cats are capable of making any situation better. But not only that. They also make us be better human beings.
WORK
Synapse | Audi Q8 e-tronPortfolio
Snow Challenge | Audi Q4 e-tronPortfolio
Decisions | Audi x Real MadridPortfolio
Progress you can feel | AudiPortfolio
Electric Revolutions | Audi e-tronPortfolio
WE ♥ PLACES | VuelingPortfolio
#FlattenTheCurve | AudiPortfolio
Moon Golfer | Audi quattro CupPortfolio
e-tron release | AudiPortfolio
The Catdog Effect | Affinity PetcarePortfolio
Ser fiel y ganar | Vueling ClubPortfolio
Visita La Tierra | AtrápaloPortfolio
Community Cat | Affinity FoundationPortfolio
Experiencias | AndalucíaPortfolio
Alberto Planelles | Creative Art Director © 2011-2020
Alberto Planelles | Creative Art Director © 2011-2020
Alberto Planelles | Creative Art Director © 2011-2020
Alberto Planelles | Creative Art Director © 2011-2020
Alberto Planelles
Creative Art Director © 2011-2020
