THE INKLESS PRINT

AUDI RS E-TRON GT

THE INKLESS PRINT

AUDI RS E-TRON GT

THE INKLESS PRINT

AUDI RS E-TRON GT

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AGENCY | DDB BARCELONA

#Advertising #ArtDirection #Illustration #Embossing #Sustainability #Print

AGENCY | DDB BARCELONA

#Advertising #ArtDirection #Illustration #Embossing #Sustainability #Print

AGENCY | DDB BARCELONA

#Advertising #ArtDirection #Illustration #Embossing #Sustainability #Print

AGENCY | DDB BARCELONA

#Advertising #ArtDirection #Illustration #Embossing #Sustainability #Print

AGENCY | DDB BARCELONA

#Advertising #ArtDirection #Illustration #Embossing #Sustainability #Print

Audi's most powerful and environmentally-friendly vehicle deserved an equally sustainable and powerful communication: the first and true inkless print ad in a magazine.

The technique for this piece consisted of creating an illustration in order to generate an engraving that transfers four levels of embossing to the paper, which transmits depth, realism and invites you to tactilely traverse the lines and volumes that make up the vehicle and its background.

It was published on Esquire and GQ, two fashion and trend magazines with whom we have worked closely throughout the innovative process to ensure an exceptional impact on the final pieces published in the July and August 2021 spanish editions.

Audi's most powerful and environmentally friendly vehicle deserved an equally sustainable and powerful communication: the first and true inkless print ad in a magazine.

The technique for this piece consisted of creating an illustration in order to generate an engraving that transfers four levels of embossing to the paper, which transmits depth, realism and invites you to tactilely traverse the lines and volumes that make up the vehicle and its background.

It was published on Esquire and GQ, two fashion and trend magazines with whom we have worked closely throughout the innovative process to ensure an exceptional impact on the final pieces published in the July and August 2021 spanish editions.

Audi's most powerful and environmentally-friendly vehicle deserved an equally sustainable and powerful communication: the first and true inkless print ad in a magazine.

The technique for this piece consisted of creating an illustration in order to generate an engraving that transfers four levels of embossing to the paper, which transmits depth, realism and invites you to tactilely traverse the lines and volumes that make up the vehicle and its background.

It was published on Esquire and GQ, two fashion and trend magazines with whom we have worked closely throughout the innovative process to ensure an exceptional impact on the final pieces published in the July and August 2021 spanish editions.

Audi's most powerful and environmentally friendly vehicle deserved an equally sustainable and powerful communication: the first and true inkless print ad in a magazine.

The technique for this piece consisted of creating an illustration in order to generate an engraving that transfers four levels of embossing to the paper, which transmits depth, realism and invites you to tactilely traverse the lines and volumes that make up the vehicle and its background.

It was published on Esquire and GQ, two fashion and trend magazines with whom we have worked closely throughout the innovative process to ensure an exceptional impact on the final pieces published in the July and August 2021 spanish editions.

VIDEO CASE

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Alberto Planelles | Creative Art Director © 2011-2020 

Alberto Planelles | Creative Art Director © 2011-2020 

Alberto Planelles | Creative Art Director © 2011-2020 

Alberto Planelles | Creative Art Director © 2011-2020 

Alberto Planelles

Creative Art Director © 2011-2020 

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